Privacy Policy of www.HighfieldsVets.com
At Highfields Vets, we collect and manage user data according to the following Privacy Policy, in line with the UK General Data Protection Regulation (UK GDPR).
Data Collected
We collect information you provide directly to us. For example, we collect information when you create an account, subscribe, participate in any interactive features of our services, fill out a form, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, postal address, credit card information and other contact or identifying information you choose to provide.
We collect anonymous data from every visitor of the Website to monitor traffic and fix bugs. For example, we collect information like web requests, the data sent in response to such requests, the Internet Protocol address, the browser type, the browser language, and a timestamp for the request.
We also use various technologies to collect information, and this may include cookies and web beacons (also known as “tracking pixels”). Cookies are small data files stored on your hard drive or in your device memory that help us to improve our services and your experience, see which areas and features of our services are popular and count visits.
Lawful Basis for Processing
We process personal data under the following lawful bases:
– Contract: to provide veterinary services.
– Legal obligation: for compliance with tax and veterinary regulations.
– Legitimate interests: to ensure the welfare of animals and provide relevant services, updates or reminders.
Use of the Data
We only use your personal information to provide you the Highfields Vets services or to communicate with you about the Website or the services. Our communication with clients will be via SMS, WhatsApp, email and post. The client can control their preferred methods of contact in the practice verbally with a reception team member.
We employ industry standard techniques to protect against unauthorized access of data about you that we store, including personal information.
We do not share personal information you have provided to us without your consent, unless:
- Doing so is appropriate to carry out your own request
- We believe it’s needed to enforce our legal agreements or that is legally required
- We believe it’s needed to detect, prevent or address fraud, security or technical issues
Automated Processing
We use automated systems to send treatment reminders and segment communications. These do not involve profiling that produce legal or significant effects.
Sharing of Data
To provide the best care for your pet we may need to transfer your personal data to external laboratories, other vets if you are using another practice, microchip databases, referral centres, crematorium services and delivery companies.
We don’t share your personal information with third parties beyond those that we use specifically use to provide our services to you. We will never sell your data to a third party. Aggregated, anonymised data is periodically transmitted to external services to help us improve the Website.
We instruct third party data processors to support our business and provide the best possible service to our clients.
These include:
- Idexx Animana for our practice management system including client and patient records.
- Vetstoria for online booking & registration
- Dojo for payments
- VetSuccess to administer our Health Plan
- Pet Proactive Ltd, our preferred pet insurance provider, who will access your personal data only with your explicit prior permission for the purposes of providing insurance prices
- Other back office tools to help manage our services
We may allow third parties to provide analytics services. These third parties may use cookies, web beacons and other technologies to collect information about your use of the services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information.
We also use social buttons provided by services like Twitter, Google+, LinkedIn and Facebook. Your use of these third-party services is entirely optional. We are not responsible for the privacy policies and/or practices of these third-party services, and you are responsible for reading and understanding those third party services’ privacy policies.
Some data may be processed by services located within the EU. We ensure appropriate safeguards are in place for such transfers.
Cookies
We may use cookies on our site to remember your preferences.
For more general information on cookies, please read “What Are Cookies”.
Data Retention
We retain client and pet records for seven years after the end of the tax year following the last activity. Upon request, we can anonymise client and pet data after five years from the last relevant activity, in line with the Veterinary Medicines Regulations.
Opt-Out, Communication Preferences
You may modify your communication preferences and/or opt-out from specific communications at any time. Please specify and adjust your preferences.
Your Rights
You have the right to:
– Access your data
– Rectify inaccurate data
– Request erasure
– Restrict or object to processing
– Data portability
– Withdraw consent at any time
Security
We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, email sent to or from the Sites may not be secure.
About Children
The Website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information via the Website from visitors in this age group.
Complaints
If you have concerns about how we handle your data, please contact us via our contact form or write to us at Highfields Vets, Tutbury Avenue, Derby, DE23 3AT. If we are unable to address your concerns then, you can lodge a complaint with the Information Commissioner’s Office (ICO) at: Information Commissioner’s Office, Wyclffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline 0303 123 1113. Website www.ico.org.uk.
Contact Us
For privacy-related queries, please contact us via our contact form.
Creation of this Privacy Policy
Our Privacy Policy was created with the help of the Privacy Policy Template and the Generate Privacy Policy Generator.
Changes to the Privacy Policy
We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used.
If we make major changes in the way we collect or use information, we will notify you by posting an announcement on the Website or sending you an email.